Experience Timeline
A synopsis of Bryce Torres’ professional development, exhibiting steady advancement in positions and duties.
My marketing career took off in 2012 when I established my own eCommerce company, Rap Armor. I generated over $100k in net profits within the first year.
In 2013, I delved into influencer marketing, amassing multiple accounts with 150k - 3.5 million followers. I utilized these accounts to expand my eCommerce venture and market ad space.
In 2016, I transitioned to Paid Digital, intending to move on and focus on my own businesses.
However, I discovered a love for marketing, choosing to step back from the operational aspects of business ownership to concentrate on assisting other companies' growth. Since then, I have aided numerous brands in accomplishing their objectives through paid digital.
Presently, I lead an acquisition team of 12 at an agency, overseeing both my team's growth and the refinement of our strategic methodologies.
Career Milestones
07/2023 - Present
01/2022 - 07/2023
09/2013 - Present
06/2021 - 01/2022
03/2019 - 06/2021
06/2017 - 03/2019
10/2016 - 06/2017
05/2012 - 10/2016
Showcasing expertise across various essential areas.
Paid Social
Working with Meta, TikTok, Snap, and Pinterest
Search/Display
Utilizing Google and Bing networks for advertising
YouTube
Leveraging one of the largest video platforms for Brand Awareness
Email & SMS
Campaigns and Flows to boost our LTVs
Loyalty
Programs that keep our customers coming back
Influencer
Brands ambassador and influencer programs
Most challenging project?
Determining the proper attribution for Blue Nile due to the various buyer types and long consideration periods.
Biggest accomplishment?
Increasing yearly revenue from $6 million to $35 million over 18 months for an apparel brand.
Favorite marketing tools?
Ubersuggest, Google Analytics, Air, FIGMA, GTmetrix, Google Data Studio, Photoshop, ChatGPT, Midjourney
© Bryce Torres 2023. All rights reserved.